In the last few years events have become a large part of what we do but since the start of 2020 that has all changed. Physical events have almost entirely stopped and the industry has moved on-line using virtual and studio based streaming to reach delegates in their homes, and with little sign of that changing anytime soon.
Our core skill of creating great narrative films has translated well into this new world. We helped create a significant event for USA giant Proctor and Gamble when they moved facilities. We interviewed significant players at the existing and new locations and combined their stories with specially created B-roll. Four segments were then interlaced with live studio links and discussion pieces filmed in a local pub that we rented and used as a broadcast centre for the day.
The 2 hour broadcast was watched across the world with massive participation through a very active chat room that ran both before and after the programme.
Multiple skills were called upon – narrative film making, drone filming, historical research and scripting, studio and set design and rigging, and the live event itself managed by our partners at Enthuse.
As the business world wakes up to the new way things have to be done we are ready to move forward and make events live again.
