Recently, one of our long-standing clients, Procter & Gamble, briefed the team on a legacy project to document the history of their aerosol plant, based in Reading, Berkshire.

This was an unusual project for us, being the first time AI has been used to create the initial concept and outline.

Shaped by the talented client team at P&G, the AI plan was based around a strong narrative broken down into sections which we used to shape the story and develop a script.

This project evolved into a significant piece of work, integrating more than 20 interviews, dozens of stock and heritage clips, half a dozen different music tracks, and some stunning motion graphics and voice-over.

We used live footage from our P&G archive, stock material, freshly filmed content and bespoke graphics to develop what became one of the most complicated projects we have been involved with for a few years.

This was a great example of total project management, working from concept phase through to post-production – it’s typical of the way we work. What was less typical was how committed the client was and the volume of input they were able to provide in order to keep the budget down.

At around 20 minutes in total, the final edit required hundreds of cuts and changes to the timeline, which we put together in Grass Valley Edius, favoured for its robust and rapid user experience over a very small power and tech footprint. (In my opinion, it’s simply much faster than the competitors).

The result was very engaging, and the client was delighted. This was a great example of integrating AI technology to support concept development, storyboarding and output.

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About Boreham Media

Boreham Media is a destination for beautifully crafted digital content. Based in London, but shooting globally, we produce first-class video, working collaboratively with clients to provide a great experience, to land great results that deliver exactly what they need.

Through imaginatively crafted long-form videos and dynamic short-form reels, we bring ideas to life in ways that inspires, informs, and engages. Whether it’s a brand messaging piece that showcases your identity, a behind-the-scenes outtake that captures your team’s personality, or a simple but effective smartphone video production for your social channels, we will work with you to create compelling digital content.

Find out more about our services here.