EssilorLuxottica

In the Autumn, we partnered with Global eyewear powerhouse EssilorLuxottica to develop some B2B videos for the global launch of their new AI glasses across Ray-Ban, Oakley and Nuance.

As pioneers of optical innovation with a portfolio of truly iconic brands, the brief was clear (and ambitious): deliver informative content for opticians as part of a world-class launch campaign with genuine international appeal.

This was a full-scale production, supported by an experienced crew including a director of photography, two camera operators, lighting crew, autocue operator, sound engineer, make-up artist and producer.

Filming took place at the company’s UK HQ in Kensington, with a tightly coordinated schedule that saw all content captured over an intensive three-day shoot including weekend working in order to be clear of the space for an important sales meeting the next day.