To infinity and beyond!
Samsung partner E-Style asked us to create a 2 minute highlight video at the global launch of the latest Samsung Galaxy at there exhibition space in Stratford. It was shrouded in secrecy with lots of burly security guards. We felt very privileged to be put on the special list of trusted people who did not need to have their phone cameras disabled with intelligent tape prior to the launch.
There was much excitement and a ton of press and bloggers. The race was on to be the first to publish a picture of the new products on your blog, thus driving revenue generating clicks to your page as it was the hot news story of the day. I had no idea to was so cut throat and maybe even desperate in that world.
I think the film was pretty cool too.