Blog
News & insights from our team
AI is shaping the future of advertising
Here’s how brand Content Creators can navigate it Consumers like to believe that brands are honest; that what they are seeing is authentic; that the product is what it claims to be. In the UK, the Advertising Standards Authority (ASA) exists to ensure advertising is not misleading. The framework is [...]
Is a film edit ever really finished? The eternal challenge
Any movie fan will be aware of the Apocalypse Now debacle. You know, lead actor has a heart attack halfway through, Philippine army helicopters hired to film war scenes called away mid-project to fight an actual war, months over schedule, millions over budget - that old chestnut. Then the many [...]
A complex multi-camera first to showcase the adventures of the Green Lane Association
Stuart Boreham is a Director of the Green Lane Association, a user group of 6,000 members concerned with preserving rights of way across the UK’s network of 20,000 unsurfaced byways and roads that have vehicle access rights – ‘Green Lanes’ as they are known. Each year Boreham Media is commissioned [...]
Integrating AI to create a compelling brand narrative with Procter & Gamble
Recently, one of our long-standing clients, Procter & Gamble, briefed the team on a legacy project to document the history of their aerosol plant, based in Reading, Berkshire. This was an unusual project for us, being the first time AI has been used to create the initial concept and outline. [...]
One True Sentence: Beautifully crafted video content services where authenticity and honesty tell their own truths
Regarded as one of the greatest and most influential American writers, the wild and unpredictable life of Ernest Hemingway has always been a subject of deep fascination. Talented and troubled, he bludgeoned his way through life, destroying relationships and himself in search of the next adventure to be thinly disguised [...]
How smartphone video production caught the eye of the professionals
You've got the camera up the wrong way! It wasn’t so long ago that many ‘traditional’ camera operators were outraged to find social media reels suddenly full of people daring to film with the camera in a vertical orientation! Prioritising ‘ease of viewing’ on a vertical phone screen ahead of [...]
The things we can’t say in video production
As a lifelong detester of fuss, my brain has sadly allotted marketing into that category. Which meant that the fact we are not allowed to talk about our two largest clients and the fabulous work we do for them was until recently not really much more than a disappointment. Roll [...]
Award Winning Event Highlight reel
We were really pleased when this film won the I.O.V. Video of the Month! One part of the wide range of jobs we do at the Adobe EMEA Summit each year, this was our best highlight video to date. Adobe gave us the freedom to plan and [...]
A competition winning Spoof Commercial
A short, slightly silly film we wrote, directed and some of us even starred in. Any resemblance to real life is – sadly -intentional. When EE emailed us and asked if we would like to take part in their competition I was initially skeptical, but for some [...]
Aerial Filming Showreel
In just a few years aerial shooting has become mainstream and expected for premium productions. More than a gimmick, drone shots add a sense of space and location, and sometimes awe. Our fully licensed and qualified drone pilot covers the complicated legal and regulatory aspects of flying [...]
Lucas staff – Team headshots
World leading fit-out and finishers (decorators to the uninitiated!) Lucas asked me to shoot some new staff pictures, it having been 5 or 6 years since our last shoots. We started in their office and I was delighted to see that it had been refurbished into a superb environment. It [...]