EssilorLuxottica
A B2B video case study
The Objective
In the Autumn, we partnered with Global eyewear powerhouse EssilorLuxottica to develop some B2B videos for the global launch of their new AI glasses across Ray-Ban, Oakley and Nuance.
As pioneers of optical innovation with a portfolio of truly iconic brands, the brief was clear (and ambitious): deliver informative content for opticians as part of a world-class launch campaign with genuine international appeal.
The Strategy
Innovation sits at the heart of everything EssilorLuxottica does, from advanced medical solutions that support eye health to category-defining smart eyewear that reimagines what glasses can do.
To bring the limitless potential of AI technology to life, and to give the launch a truly global voice, Essilor brought together seven high-profile brand leaders from across the UK and EU. Flying them in for a series of insightful presentations, we created content that combined authority, credibility and excitement.
What We Did
This was a full-scale production, supported by an experienced crew including a director of photography, two camera operators, lighting crew, autocue operator, sound engineer, make-up artist and producer.
Filming took place at the company’s UK HQ in Kensington, with a tightly coordinated schedule that saw all content captured over an intensive three-day shoot including weekend working in order to be clear of the space for an important sales meeting the next day.
The Results
The client was delighted with the final films, describing the work as “class-leading.”