Remarkable Spectacle Lenses for Children

Long term BorehamMedia client Essilor has grown to become the largest producer of spectacle lenses in the world, and now includes within it’s portfolio RayBan and other leading frame brands. It’s been exciting to see them grow.

We were asked to create a user testimony film for their latest product that deals with Myopia, short sightedness, in children. I was sent around the UK and Ireland to visit some leading practitioners and here their feedback about the new lens.

I shot with one hand held camera for a ’fly on the wall’ feel and very natural responses. Their comments about how effective the new lens was in helping children to see was truly remarkable and it felt as this was one of the most important films we had made for Essilor, if not for any client.

See what you think.