Essilor
An event case study
The Objective
Essilor is the leading supplier of spectacle lenses to independent opticians across the globe. Inventor of the varifocal lens and market leader.
Essilor UK were launching a new edition of their Crizal lens and wanted to livestream the launch event so opticians across the country who were unable two attend would be able to participate. They needed a secure livestream platform and an exciting program to feed into it, along with highlight and presentation reels after the event.
The Strategy
This was an important event for the company but without endless budget. We started to plan a setup that would be reliable and engaging to watch but didn’t break the bank. The most important thing for the viewer is a good quality stream with strong audio and no dropouts and so we made that priority number one.
Most of the kit we use we own (many in this industry hire in for each job) and we were therefore able to keep expenses to a minimum and focus budget on the premium options of remote cam and the stream itself.
What we did
Boreham Media provided 4 manned cameras to record the event. Because of the live action feel one of the cameras was free roving on a microwave link, enabling it to work anywhere on site untethered by cable. Intricate demonstrations were viewed in great detail through the close up camera.
All 4 cameras and the AV feed were mixed by director Richard Jack (fresh from running Loose Women) and supplied both IMAG – image magnification shown on the big screen, repeaters and the livestream.
We used a ring-fenced portion of the locations internet to send a stream to Essilor’s YouTube channel and backed this up with a LiveU 4G streaming system which, although not required in this instance, was ready take over should there have been a fall-over of the wired connection.
After the event we supplied a 3 minute highlight reel combined from the stream and an additional roving ‘atmosphere’ camera, and delivered segments of the day split by speaker.
The results
Both the even and the livestream ran smoothly and without hitch. It set a new standard for Essilor global launches with a high quality presentation and AV experience coupled to a solid livestream enjoyed across Europe. Essilor generated an excellent level of interest and positive PR for the new Crizal range.
